Sections 0:08 - 0:11, 00:25 - 00:30, animated by me.

 
 

White Claw - REFRSHR
- Brand New School

This project was so insanely fun to work on. High energy, glitchy text, hip footage, and amazing 3d effects? That is my JAM. It took a village of talented artists and visionaries to make this one come to life.

My main role on this project was running the conform for the 30 second spot you see above as well as doing research and development for a motion language that packed a punch of energy. I also ran the conforms for two separate 4k director’s cuts where I worked closely with Scott and Daniel to make their awesome visions come to life.

Below are the shots I had the pleasure of working on. Some of which made it in the final spots and some of which that never saw the light of day:

 
WhiteClaw_DC_Scott_4k_v011_4.gif
WC_MidFunnel15sTriptych_MY_v002.gif
WC_REFRSHR_UF30s_HD_V027.gif
WC_FX_RnD_MY_v001.gif
WC_REFRSHR_UF30s_HD_V027.gif
WC_FX_RnD_MY_v001_1.gif

Credits

 

  • Studio - Brand New School

  • Producers - Kurt Kim, Theresa Lee

  • Director - Daniel Uribe

  • Creative Director - Scott Uyeshima

  • 3D - Neil2d, Andy Kim

  • Houdini - Peter John Kearney

  • Compositing - Blake Huber, Alexis Jo

  • Animation - Charles Desmarais, Abigail Fairfax, Seong Yeop Sim, Matt Yeomans, Cameron Reyes, Felix Hemstadius, Seb Camden

  • Design - Yoon Lee, Cathy Xiao

  • Editing - Andrew Polich, Eric Greenburg

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